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Sunday, 30 January 2011

decision.. decision

I plan to base my music magazine on the genre bhangra... the reason why is because Bhangra is a very popular in the Asian music industry... Although the Bhangra category is recognised there are is only one familar music channel for modernised bhangra called Britasia (sky channel 833) and any magazines that had been produced such as Sensazn have been discontinued making it hard for any Bhangra fans to keep up with their favourite artists and learn about any aspiring or new coming artists because there is hardly any resources they can use to do so.. and girls of my targeted age group would not be too keen on going to extreme lengths to find out. (however Britasia has there own magazine but its not very easy to get hold of).
This massive dip in the industry has cause their to be a spilt in the music industry (theres the 'music industry' and the 'asian music industry'); as society is changing so is the type of Bhangra music being produced, artists are starting to mix Bhangra with different genres such as rap, RnB, Hip-Hop and many more... (video link) unfortunately this type of music in not being recognised by fans of these genres.. if the music becoming notice it gives the chance for both industries to become connected...
There is a programme on Britasia that have discussions about many issues and one is on the music industry and see if they can come up with solutions for becoming more connected, this the programme is hosted by a artist called Apache Indian and it is called REAL TALK. (video link)

Creating this magazine would mean that fans are able to keep up on the gossip of their favourite artists aswell as enjoy getting an insite on a Bhangra vibed magazine... it would also mean that people that do not know much about the genre can read this magazine giving them the opportunity to have an insite.

I aim to target  16-20year olds mainly girls... into Bhangra music and like to keep track on their favourite artist and what’s happening in their lives...

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